Performance guide
PI Marketing KPI Guide
Strong PI lead buying is measured from first contact through signed case, not by lead count alone.
KPI rule
Track quality weekly
Small data loops protect budget before spend grows.
Metrics every PI campaign should review
Lead delivery KPIs
- Lead or transfer volume.
- Answered rate.
- Invalid rate.
- Missed-call rate.
Intake KPIs
- Qualified conversation rate.
- Consultation booked rate.
- Follow-up required rate.
- Representation or prior rejection rate.
Revenue KPIs
- Signed-case rate.
- Cost per signed case.
- Average projected case value.
- Market and case-type profitability.
Review this with cost per signed case, intake best practices, and vendor evaluation.