ROI guide
Cost Per Signed Case Guide
Lead price alone does not tell you if a campaign works. Cost per signed case connects spend to intake outcome, consultation quality, and retained matters.
Formula
Spend divided by signed cases
Track each source separately so good and bad campaigns do not blend together.
What to track before judging a lead source
Input metrics
- Total spend by source.
- Transfer count or lead count.
- Answered calls and missed calls.
- Invalid or no-fit reasons.
Outcome metrics
- Qualified conversations.
- Consultations booked.
- Retainers signed.
- Projected fee value where appropriate.
Quality review
- Review filters weekly.
- Pause weak markets quickly.
- Increase caps where signed-case path is strong.
- Compare by market and case type.
Use with the calculator, KPI guide, and case studies.