MVA live transfers vs web leads
For law firms, the “right” format depends on intake capacity, speed-to-contact, and how you define billable. Here’s how to choose (and how to avoid disputes).
What’s the difference?
Live transfer
A screened caller is routed to your intake line during your configured hours. Best for speed-to-contact and real-time conversion.
Web lead
A claimant submits a form; your team calls back. Best when you have dialer bandwidth and a disciplined follow-up cadence.
MVA live transfer
Live transfers routed during approved intake hours with daily caps and written billable rules. Often used to keep seats busy outside transfer hours.
When MVA live transfers win
- You have intake seats ready during set windows.
- You want to reduce “stale lead” decay by speaking to the claimant immediately.
- You want tighter control with caps, day-parting, and a defined billable rule.
When web leads win
- You can call back within minutes (not hours).
- Your team is strong at multi-touch follow-up.
- You want more flexibility on timing (evenings/weekends) with a dialer workflow.
Protect intake: caps, day-parting, and buffer time
Caps
Set a daily cap that matches seats and answer rate. Ramp gradually; don’t buy “unlimited.”
Day-parting
Run transfers only when your best intake staff are on. Consistency matters more than wide hours.
Buffer time
Define a connected-call buffer (for example: 30–120 seconds) to reduce instant hangups and misroutes.
Define “billable” up-front
Serious PI buyers win by putting the definition in writing before launch. Typical criteria can include:
- Target state(s) + case type(s)
- Basic timeframe window
- Not currently represented (if required)
- Connected-call buffer time (optional)
Note: We don’t provide legal advice. Your firm should confirm compliance requirements for your state(s) and preferred scripts/disclosures.
Next step: request PI routing fit
Tell us your target states, intake hours (time zone), seat count, and daily cap. We’ll confirm fit and recommended setup.