Pay per call personal injury leads (PI live transfers)
Pay per call (also called PI live transfers) is a performance channel where a qualified caller is routed live to your intake team. Done right, it’s one of the fastest paths to signed retainers — but only if your intake coverage and billable definition are set up up-front.
What “pay per call” means (in plain English)
Live routing
The caller is connected to your intake line in real time (warm transfer) during your defined hours.
Screening
Programs can screen for state/geo, case type, timeframe window, and representation status (subject to inventory).
Performance pricing
Pricing is typically per transferred call/lead. On LiveLeadHub, PI live transfers start at $200/lead (inventory-based).
The #1 lever: define “billable” before you launch
Most disputes happen because “billable” is vague. Your definition should be short and operational:
- Target states/metros (and exclusions)
- Allowed case types (MVA, truck/commercial, premises, etc.)
- Timeframe window (example: “incident within 24 months”)
- Representation status rule (if required)
- Connected-call buffer time (example: 60–120 seconds)
- Credit / dispute window + evidence expectations
Note: We don’t provide legal advice. Your firm should confirm compliance requirements for your state(s) and preferred scripts/disclosures.
Routing rules that protect intake (caps, day-parting, overflow)
Daily caps
Start small (example: 3–10/day), then scale only after your answer rate stays consistent.
Day-parting
Run calls only when your best intake staff are on shift. Consistency beats “wide hours.”
Overflow plan
Decide what happens when seats are full: pause routing, roll to a backup line, or send to a missed-call workflow.
Buffer time
Add a connected-call buffer time so you’re not paying for instant hangups or misroutes.
Conversion happens after the transfer
Programs don’t fail because the channel is “bad.” They fail because intake isn’t operationalized:
Script
Use a short script that confirms your qualifiers fast. Start with screening checklist.
Speed
Short holds and fast handoffs win. Long waits kill conversion and create billing disputes.
Follow-up
Missed-call recovery is non-negotiable at $200+/lead. See missed-call recovery playbook.
Tracking
Track end-to-end: answered → billable → consultation → signed retainer. See tracking guide.
A simple KPI model (to keep you honest)
Use this planning math to estimate results (not a guarantee):
Example: 10 transfers/day × 60% billable × 25% close ≈ 1.5 signed cases/day.
Use the ROI planner on pi-live-transfers.html#roi to model your caps, close rate, and cost per signed case.
Next step: request PI availability (inventory-based)
Share your target states, intake hours (time zone), case types, and daily cap. We’ll confirm what inventory exists and the recommended setup.