Personal Injury Lead Pricing Guide
Personal injury lead pricing varies because different states, case types, screening rules, delivery formats, and competition levels create different acquisition costs and signed-case economics.
Why PI Lead Prices Vary
- State competition
- Case type value
- Screening depth
- Exclusivity
- Live transfer vs form lead
- Intake-hour restrictions
- Volume and caps
Simple rule
The more specific, scarce, and high-value the caller, the more the qualified lead or transfer usually costs.
Case-Type Pricing Differences
| Case type | Pricing note |
|---|---|
| Car accident / MVA | Often the baseline PI transfer category. |
| Truck accident | Higher value and lower volume, often priced higher. |
| Slip and fall / premises | Depends on property type, injury, and state. |
| Medical malpractice | Selective and stricter, often custom priced. |
| TBI / wrongful death | High-value but lower volume; pricing is usually market-specific. |
State and Market Pricing Differences
Florida, Texas, California, New York, Georgia, Illinois, Pennsylvania, New Jersey, Arizona, and Nevada can price differently because buyer competition, case supply, and local intake coverage vary by market.
Live Transfer Pricing vs Form Lead Pricing
Live transfers
Higher cost per lead, stronger immediacy, and clearer routing controls. PI live transfers often start around $200+ per qualified transfer after the trial, depending on market and rules.
Form leads
Usually lower cost, but require fast follow-up and may have lower contact or signed-case rates if shared or stale.
Cost Per Signed Case Examples
Example 1
10 transfers x $250 = $2,500 spend. If 3 sign, cost per signed case is $833.
Example 2
20 transfers x $300 = $6,000 spend. If 4 sign, cost per signed case is $1,500.
Important
Signed cases are not guaranteed. Track real outcomes by state, case type, and intake shift.
FAQ
What is a normal PI live transfer price?
Pricing varies, but many qualified PI live transfers start around $200+ after a free trial, depending on state, case type, and rules.
Should I judge by cost per lead or cost per signed case?
Cost per signed case is the stronger business metric because it connects lead cost to actual intake outcomes.
Check State Availability
Send your target states, case types, intake hours, daily cap, and direct transfer number. We will confirm availability before routing.