Lead type guide
Live Transfer vs Form Lead Guide
Live transfers and form leads are not the same product. This guide helps law firms compare speed, intent, exclusivity, intake workload, and quality review before choosing MVA lead volume.
Use before buying
Keep the rules written
Document state, case type, intake hours, caps, valid examples, invalid examples, and quality review before paid volume.
What to review
Form lead strengths and risks
- Can be useful for lower-cost follow-up campaigns.
- May require multiple calls, texts, or emails to reach the person.
- Can lose intent quickly if intake is delayed.
- Quality review may be harder when contact never happens.
Live transfer strengths and risks
- Caller is connected while intent is active.
- Intake can ask questions in real time.
- Higher price can still work when signed-case economics are stronger.
- Requires staff coverage, routing rules, and fast answer speed.
Trust proof
Use this with trial feedback
After the first transfers, compare call logs, intake notes, and outcome status against the checklist. The point is to tighten rules before increasing volume.
Call screenshotsCheck connected duration, destination number, and time of transfer.
Intake resultsTrack consult booked, follow-up, represented, invalid, or signed case.
Anonymous feedbackUse buyer feedback to refine filters without exposing claimant details.
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