Buyer math
Intake ROI Calculator for MVA Leads
Use this intake ROI framework to judge MVA leads by answer speed, billable rate, consultation rate, signed-case rate, and cost per signed case instead of lead price alone.
Use before buying
Keep the rules written
Document state, case type, intake hours, caps, valid examples, invalid examples, and quality review before paid volume.
What to review
Simple ROI inputs
- Total transfers delivered.
- Billable transfers after review.
- Calls answered live by intake.
- Consultations booked.
- Signed retainers.
- Estimated average case value or fee.
What to improve first
- If answer rate is low, adjust intake hours or backup routing.
- If billable rate is low, tighten valid transfer rules.
- If consult rate is low, review intake script and follow-up speed.
- If signed-case rate is low, compare case category and state performance.
Trust proof
Use this with trial feedback
After the first transfers, compare call logs, intake notes, and outcome status against the checklist. The point is to tighten rules before increasing volume.
Call screenshotsCheck connected duration, destination number, and time of transfer.
Intake resultsTrack consult booked, follow-up, represented, invalid, or signed case.
Anonymous feedbackUse buyer feedback to refine filters without exposing claimant details.
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