Live vs Aged MCA Leads: Which Converts Better?
A side-by-side comparison of conversion, cost, and best use cases for live and aged MCA leads.
Quick definitions
- Live leads: same-day capture, highest contact rates.
- Aged leads: 2–3 days old, lower cost for volume.
Conversion vs cost
Live
Best conversion; use for hot seats/closers.
Aged
Lower cost; use for follow-up teams and volume.
Benchmark pricing: Live semi-exclusive ~$20 (exclusive programs vary by availability); aged 2–3 days ~$5.
When to use each
- Live: new reps hitting fresh connects; high-value states; limited-share campaigns.
- Aged: off-peak shifts; nurture/follow-up; budget scaling.
Blend strategy
Start 70% live / 30% aged. Shift mix after 1–2 weeks based on contact and close rates.
Get a blended sample pack
We’ll send 2 live + 2 aged samples so you can see format and fields.